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Alive India

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ABOUT ALIVE INDIA

THE EMERGING GLOBAL PLATFORM OF INDIAN MUSIC

COMMITTED TO TAKE INDIAN INDEPENDENT MUSIC ACROSS ALL FORMS TO GLOBAL PLAYLIST

alive india is a global music initiative with its state chapters across each states of india
india's first online & on ground multilingual music creation | collaboration & performance platform
with representations from emerging & established music artists from every corner of india
operating based on the values of cooperation , collaboration, co-creation, interaction & participation
as india's first non-film multi-lingual platform of indian music, we create & perform music in all indian languages
with representations from emerging & established music artists | creators & performers
from every corner of india stand by each other committed
to take india's independent music across all forms to global playlist
alive india specializes in creating customized music & fresh original songs across all indian languages
recreating indian folk music in today’s contemporary sounds & performing them live
customized for any occasion & celebration
where we artists stand by each other to give back to the society
creating various forms of topically relevant music products & experiences
streaming live | deffered live | available on-line | bookable on demand
to add value to the ever-growing dynamic needs of the music & entertainment industry

YOU NAME IT & WE HAVE IT

alive india music offerings includes end-to-end music solutions
with undisputed market leadership owning practically everything to add value to the "music business" -
backed by alive 1 studio- india’s first multi floored fully integrated audio & video production facility & infrastructure
with artist residencies spread across 6.5 floors of alive 1 studio located off international airport road bangalore
where outstanding artists come , stay , play , learn , perform , collaborate , incubate , experiment & consistently create content
work on their sound , rehearse , perform live & record in our digital studios
shoot videos across our indoor & outdoor shoot floors while recording or performing
with complete musical gears , backline equipments , pearl reference drum kit , truss , light , sound
stay back in our artist residencies inside alive 1 studio
all under one roof
with an unbeatable music production , performing & technical support team on board working round the clock
saving significant amount of time
we are here to collaborate & engage with artists & musicians musically & work symbiotically making the world alive with music made in india for the music lovers around the world

THE VOICE OF EMERGING INDIAN ARTISTS

alive india specialises in creating fresh independent music beyond films under pioneering guidance & leadership of supratiek ghosh
with an array of unique engaging digital music formats | products | experiences & offerings to choose from
customised for brands , institutions , corporates , event organizers | colleges | institutions for booking
and have been working closely with india’s leading national brands both on ground & online who believe in our vision
with alive india concerts | intimate studio sessions | intimate terrace concerts | digital music series for a global audience

WHAT MAKES US UNIQUE

FOUNDED & DRIVEN BY ARTISTS WE UNDERSTAND ARTISTS & THE INDUSTRY PAIN POINTS CONCEIVED OF THE MUSICIANS, BY THE MUSICIANS, WE UNDERSTAND ARTISTS & MUSIC IN ALL ITS FORMS

we have worked our way towards creating everything that we felt was missing in our country as a single point offering
from creating multi-lingual music to its audio recording with the best studio equipment & musical instruments spread across our studio floors
from state of art video shoot infrastructure to producing digital content for online space
from artist syndication across the indian states to performing collaborative concert series
from music learning academy & finishing school discovering, nurturing & showcasing outstanding music talents to showcasing them in our live shows as we keep creating live performance venues & music destinations
from having the best of the music partnerships with leaders of indian music business & artists to curating the music for any occasions & celebrations
from outstanding in house artists who can produce music in any language & soundscape to having worked with practically every indian music stalwart of indian music industry
our aim is to consistently produce original indian musical content in the digital space
our vision revolves around being synonymous with music made in india across varying spectrums.
we wish to discover, nurture, and showcase outstanding musical talents across alive india’s journey of making india alive with music
we wish to stay relevant with engaging music & create a steady roadmap towards predictable income & a steady sustainable career for young indians choosing music as their career across multiple projects across live

ALIVE INDIA VISION

Creating India’s First Independent Multilingual Music Creation, Collaboration & Performance Ecosystem Led by Indian Artists & Musicians From Each States & Function as a Music Republic

alive India Works With A Vision Of Consistently Creating Music Beyond Films
going Beyond Linguistic | Geographical | Economical | Religious Boundaries
showcasing India’s Diverse Cultures - The Real Essence Of India
showcasing The Values Of Unity In Diversity In Form Of Songs
weaved Together Across Indian Languages And Show The Way To The World To Unite As One & Live Happily
the Idea Is To Not Only To Unify & Engage Millions Of Outstanding Singers, Song Writers, Musicians, Bands, Music Producers, Studio Engineers & Film Makers As A Part Of Our Platform
but Also, Create Engagement With The Music Enthusiasts Across India & World At Large As A Part Of Our Long-term Vision

ONE NATION – ONE WORLD – ONE MUSIC

ALIVE INDIA MISSION

Making India & Indians Alive With His Music

To unify talents and music lovers alike worldwide & provide opportunities to new talents offering a unique collaborative opportunity to outstanding emerging singers, song writers, artists, performers, musicians, audio video technicians, composers, bands, music producers, studio engineers & film makers
Building community that benefits the brands we partner , our great nation & world at large
Creating a global music platform with consistent digital music content upload in episodic format
Aimimg at an emotionally connect with people across globe consistently with our music
We wish to work very closely with india’s & world’s leading brains & brands | advertising agencies | media houses | event management companies | ott platform providers | government bodies & associations across india, across world in our aim of uniting & connecting india / indians / global netizens with music
We are confident that our relationship with our artists & brand partners will grow stronger with each passing day
We look forward to spreading our wings globally with each of you by our side as our local , regional , national & global partners and we together keep creating opportunities to work on exciting music projects in days ahead

ALIVE INDIA JOURNEY - THE DIGITAL MUSIC WAVE

From on Ground Live Events to Digital

india is at the cusp of a new digital music revolution beyond distance & language barriers
music consumption has taken a rapid shift from physical to digital completely
digital music & collaborations are the way forward
the opportunity is global
alive india aims at unifying indian music talents with indian music lovers alike worldwide
alive india have remained pioneer of experiential on ground live concerts
with over 150 + mega experiential alive india concerts across 5 indian cities
working with over 1000 indian & international artists | bands | production teams
over 50 india’s most respected brands sbi | titan | tanishq | seagrams royal stag mega music | max fashions | fbb | mc dowells no 1 | coke | pepsi | just dial | itc foods times of india | red fm 93.5 | pvr | fever 104 saw value in investing & supporting alive india’s pure music initiaves
with over 100 billion netizens worldwide & less than a thousand songs being released in a year for films across nation
the rising demand for customised original digital music content / formats is growing by day
that's the revolutionary space & void that alive india wish to fill up to bridge this gap with fresh topical songs & soundscapes
virtual music concerts & world premieres live from studio
audio streaming of live sessions
video streaming
experiential events
customer & employee loyalty initiaves like music from home – employees jammimg online over a curated music session
alive india’s ambitious digital music journey started with the launch of " we are india " anthem
the first series of singles - a part of alive india - one nation one music property
sung , musically produced & recorded in 26 indian languages & launched on 26th jan 2020
performed by over a 100 artists, musicians, recording studios, technicians from all corners of india
india’s most iconic, established & emerging singers most of them a part of alive india in concert platform from its inception in 2012 joined hands for the first time in indian history of singing the anthem in 26 indian languages in their own way believing & echoing a single thought of india first
one india | strong india | an alive india
one nation – one emotion - one music
reinforcing india’s unity in diversity musically supported by itc b naturals along with state bank of india, iris home fragrances, senco gold & diamonds, fever 104, hungama artist aloud, selvel one, f5 digital
we see ourselves facilitating the change of bringing india’s non film music in the forefront of global audience & making a difference
and we started working extensively with two pilot states karnataka & bengal

Come , Be a Part of Alive India Community
Join Us as an Alive Indian
Register with Alive India Today
Jai Hind | Vande Mataram

WELCOME TO THE ALIVE WORLD THAT BELIEVES IN “ ONE NATION - ONE WORLD - ONE MUSIC “

WHY MUSIC ? WHAT CAN MUSIC REALLY DO ?

there is an extremely powerful force that, so far, science has not found a formal explanation to.
it is a force that includes and governs all others, and is even behind any phenomenon operating in the universe and has not yet been identified by us. this universal force is love.
when scientists looked for a unified theory of the universe they forgot the most powerful unseen force.
love is light, that enlightens those who give and receive it.
love is gravity, because it makes some people feel attracted to others.
love is power, because it multiplies the best we have, and allows humanity not to be extinguished in their blind selfishness.
love unfolds and reveals.
for love we live and die.
love is god and god is love.
this force explains everything and gives meaning to life. this is the variable that we have ignored for too long, maybe because we are afraid of love because it is the only energy in the universe that man has not learned to drive at will
after the failure of humanity in the use and control of the other forces of the universe that have turned against us, it is urgent that we nourish ourselves with another kind of energy… if we want our species to survive, if we are to find meaning in life, if we want to save the world and every sentient being that inhabits it,
love is the one and only answer
each individual carries within them a small but powerful generator of love whose energy is waiting to be released.
love conquers all, is able to transcend everything and anything, because love is the quintessence of life.
perhaps we got to be ready to make a bomb of love, a device powerful enough to entirely destroy the hate, selfishness and greed that devastate the planet - albert einstein

LOVE IN FORM OF MUSIC IS THE MOST POWERFUL FORCE

THAT HAS THE ENERGY TO HEAL THE WORLD AND HAS NO LIMITS

with music there exist no boundaries - be it human made | geographic or linguistic
when it comes to music its always one world & its people
beyond religion | caste | creed | colours | rich | poor
religious, geographical & linguistic, boundaries have never & will ever come in way of a fan & music idol
music is beyond everything & it's supremely powerful
in todays trying times where religions & religious leaders are failing to unite the world as one
man-made boundaries & reservations leading to discriminations on ground of caste | creed | colours | race, majority | minority | male | female have only distanced us further creating more & more unhappiness failing to restore humanity & human values
when most political parties through trying hard are failing to inspire the nation consistently
when mistrust, hate & destruction prevailing over humanity & human values
faith, love & peace are just words preached in books than practised
its music & only music - the last ray of hope
music has remained the biggest influencer & binder cutting across profiles , language & geographical barriers
to unite the mankind | the nations & enforce the world of humanity

MUSIC IS RELIGION IN INDIA | WE LIVE & BREATHE MUSIC

THE NEED - HOW DOES ONE SHOWCASE & SUSTAIN WITH ORIGINAL MUSIC CONSISTENTLY ?

indians across the globe are one of the biggest music lovers & consumers of music
however , music stores like planet m | music world closed down years back & there is no cassattes or cd anymore
music labels stopped signing & investing in new artists audio video production
television channels stopped featuring any artist & there is no airplay of any non film songs
all one sees across tv channels are bollywood movie songs buying airtime having hefty promotion budget
even star singers non film single videos do not see the light of television airplay for many years now
organising concerts in traditional commercial venues like palace grpounds is beyond upcoming indian musicians reach to afford
finally with the impact of covid 19 resulting in the un expected social distancing has & will change the world of music & entertainmemt at least for some time now with no outbound live shows that leads to public gathering & mass congregation

What is Alive
- ALIVE IS A UNIQUELY POSITIONED ASPIRATIONAL YOUNG ASPIRATIONAL BRAND HAVING
- WITH SPECIALIZATION ON TWO DEEPLY INTERCONNECTED AREAS OF EXPERTISE – MUSIC & MEDIA
Why & when Alive was born
- FOUNDED IN 2010, ALIVE TODAY HAS STRONG EQUITY ACROSS ALL MUSIC DOMAINS
- WITH END TO END MUSIC EXPERTISE WITH 10 INTER CONNECTED MUSIC VERTICALS AND EACH VERTICAL BEING A MULTIPLIER FOR THE OTHER.
- WE ARE IN THE JOURNEY OF BUILDING A COMMUNITY THAT THINKS AND LIVES ON MUSIC
- THAT HELPS BRANDS IN THEIR BUSINESS GOALS
What’s in our portfolio
alive portfolio includes end-to-end music solutions & has undisputed market leadership owning practically everything to add value to the music business
- Alive india music factory - alive 1 studio & alive india music residency
- Alive india in concert series
- Alive india music foundation
- Alive india music academy
- Alive india artists & talents
- Alive india atm – music label
- Alive world – digital initiatives – intimate studio music sessions | intimate terrace concerts | one nation one music | bhalobashi bangla
- Alive india emerge – camous connect initiatives
- Alive india - gift a music – personalised & customised music gifting platform
- Aurko – the soul & the driving band of alive india initiatives
Where we stand
- ALIVE IS A UNIQUELY POSITIONED YOUNG ASPIRATIONAL BRAND WITH SPECIALISATION & FOCUS ON TWO DEEPLY INTERCONNECTED AREAS OF EXPERTISE – MUSIC & MEDIA.
- ALIVE PORTFOLIO INCLUDES END-TO-END MUSIC SOLUTIONS & HAS UNDISPUTED MARKET LEADERSHIP OWNING PRACTICALLY EVERYTHING TO ADD VALUE TO THE MUSIC BUSINESS.
- ALIVE INDIA TODAY HAS A UNIQUE POSITIONING & A STRONG BRAND EQUITY IN BOTH DOMAINS WITH EACH VERTICAL BEING A MULTIPLIER FOR THE OTHER
- ROOTED IN A CULTURE OF SUCCESS AND THE DESIRE TO RISE ALIVE HAS BEEN CONSTANTLY WORKING WITH LEADING INDIAN BRANDS IN BUILDING A COMMUNITY WITH MUSIC THAT HELPS BRANDS IN THEIR BUSINESS GOALS
What our Founder has to say
- BOTH MUSIC & ADVERTISING ALWAYS RULED HIS HEART & IT HAS ALWAYS BEEN HIS DREAM TO INTEGRATE THE EXCITING WORLD OF MEDIA & ADVERTISING WITH THE ENCHANTING WORLD OF MUSIC AND ENTERTAINMENT BOTH OF WHICH HE WAS ACTIVELY INVOLVED WITH
- HIS HANDS-ON EXPERIENCE OF UNDERSTANDING INDIA & HIS PEOPLE BEING ON THE ROADS THANKS TO HIS EXCITING OUT OF HOME ADVERTISING CAREER THAT MADE HIM SPENT DAYS & NIGHTS ON ROAD OVER THE YEARS & FORGE TREASURED PARTNERSHIPS ACROSS INDIA WHILE LAUNCHING OVER A 100 BRANDS ACROSS CITIES
- HIS SUCCESSFUL OUTDOOR ADVERTISING CAREER GOT HIM EXPOSED TO A VARIED CULTURAL DIVERSITY, & UNDERSTAND THE CONSUMER SPACE & MUSIC SCAPE OF THIS LARGE NATION - INDIA
- LAUNCHING OVER A 100 BRAND ON THE ROAD GAVE HIM THE COMPLETE UNDERSTANDING OF THE GAP THAT EXISTS & OPPORTUNITIES THAT CAN BE TRULY LEVERAGED AROUND NON-FILM MUSIC CONTENT CREATION & THE NECESSITY OF CORPORATIZING & INSTITUTIONALIZING MUSIC IN BRAND SPACE
- HIS PASSIONATE INVOLVEMENT WITH THE WORLD OF MUSIC AND ENTERTAINMENT - RECORDING MUSIC ALBUMS, CREATING SIGNATURE TUNES, AD JINGLES, PRODUCING MUSIC VIDEOS AND PLAYING LIVE IN CONCERTS TOURING WITH HIS BAND AURKO ACROSS 46 INDIAN CITIES & ABROAD FOR INNUMERABLE CORPORATE HOUSES, MEDIA CHANNELS AND EVENT MANAGERS ALSO GAVE HIM THE OPPORTUNITY TO INTERACT & UNDERSTAND INDIA & ITS PEOPLE BETTER
- THIS LED TO A SERIOUS CONCLUSION THAT THE POSSIBILITIES CAN BE UNENDING IF HE CAN MAKE THE BEST USE OF HIS HANDS-ON EXPERIENCES OF BOTH MEDIA & MUSIC & TRY TO BUILD A PLATFORM WHICH WAS MUSIC NEEDED
- HE TRULY BELIEVED IN THE IMMENSE POTENTIAL OF MAKING MUSIC & MEDIA COME ALIVE UNDER ONE ROOF MAKING LIFE MORE ENGAGING AND MEANINGFUL
- CREATE FRESH ENGAGING MUSIC CONTENT ACROSS INDIAN LANGUAGERS - CREATE MUSIC PRODUCT EXPERIENCES - BOTH LIVE | ON-LINE | ON DEMAND TO UNITE & CONNECT INDIA / INDIANS / GLOBAL NETIZENS WITH MUSIC BUILDING BRAND SALIENCE WITH MUSIC | BUILDING ON-GOING ENGAGEMENT WITH MUSIC IN A NEVER BEFORE PARTICIPATORY FORMAT INVOLVING INDIA'S LEADING BRANDS FOR MEANINGFUL INTEGRATION
- BRIDGE THE GAP - TAKING MUSIC ACROSS ITS PRIME OFFERINGS TO DOORSTEPS OF CORPORATES | EVENT ORGANISERS | COLLEGES | INSTITUTIONS WITH THE UNIQUE BOOKABLE MUSIC PRODUCTS ALIVE HAVE ALREADY BUILT & STARTED OFFERING TOO SUCCESSFULLY AS A CAPSULE
- LEAD THE INDUSTRY WITH CLASS AND CUSTOMER ENGAGEMENT, BOTH OF WHICH CAN BE POWERFULLY CONVEYED THROUGH OUR CUSTOMISED MUSIC OFFERINGS WITH ALIVE'S CORE DOMAIN EXPERTISE ACROSS THE FOLLOWING AREAS OF ENGAGEMENT WITH MUSIC - LIVE | ONLINE | STUDIO | PRODUCTIONS | EVENTS | ACADEMY | RESIDENCY | FOUNDATIONS - CSR | TALENTS | & ALIVE INDIA'S ESTABLISHED MUSIC IP'S
FINALLY

THE YEAR WAS 2000 – ALIVE WAS ALIVE

“BE THE CHANGE YOU WANT TO SEE IN THE WORLD “- MAHATMA GANDHI

2010 WAS TRULY A NEW YEAR

ONE LIFE... MAKE IT LARGE …CHANGE THE GAME... DO THE NEW

FOR HIM, IMPOSSIBLE IS NOTHING
- WITH INDOMITABLE PASSION FOR MUSIC WHERE THE WORD IMPOSSIBLE DOES NOT EXIST, DETERMINATION & POSITIVITY HE STARTED HIS JOURNEY OF UNITING THE WORLD WITH MUSIC.
- POST-LAUNCHING MTS TELECOM IN OUTDOORS ACROSS 14 STATES & OVER A 500 CITIES / TOWNS & DISTRICTS HE DECIDED TO BID ADIEU TO HIS EXCITING OF OUT OF HOME ADVERTISING CAREER IN HIS LONE JOURNEY TO BUILD A COMPLETE ECOSYSTEM & CHASE HIS DREAM AROUND HIS LIFE’S CALLING – MUSIC- SINGING, PERFORMING AND COMPOSING. THE JOURNEY OF I TO US & ME TO WE STARTED
- WITH HIS “ HANDS-ON EXPERIENCE ’& ACTIVE INVOLVEMENT WITH BRAND LAUNCHES TRAVELING ACROSS LENGTH AND BREADTH OF INDIA & FORGE COUNTLESS PARTNERSHIPS COUPLED WITH HIS SUCCESSFUL MUSIC CAREER TOURING WITH HIS BAND AURKO HE GAVE SHAPE TO AN INTERESTING A PLATFORM
- INTEGRATING THE WORLD OF MUSIC & ENTERTAINMENT& POWER OF BRANDS & MEDIA AMPLIFICATION TO BRING BOTH EMERGING & ESTABLISHED INDIAN ARTISTS FROM EVERY CORNER OF INDIA TOGETHER
- WORKING WITH THEM CLOSELY TO CREATE & PERFORM MUSIC WITH THE SUPPORT OF INFRASTRUCTURE & TECHNOLOGY THAT ALL TRUSTED PARTNERS AND BRANDS CAN BANK ON.
- A NEW BEGINNING FOR HIM TO LAUNCH HIS DREAM PROJECT ALIVE – THE MOST POWERFUL FIVE LETTER WORD – THE BIGGEST TRUTH OF BEING ALIVE, STAYING ALIVE, FEELING ALIVE - THE VERY BASIS OF THIS WORLDS VERY EXISTENCE
- HE FOUNDED ALIVE ON SUNDAY 1ST AUGUST 2010 AS MUSICAL EXTENSION OF HIMSELF & HIS BAND AURKOLIVE . ARK IN SANSKRIT MEANS SUN DRAWING HIS ENERGY FROM HIS BIGGEST RESPECT & INSPIRATION - THE SUN THE MOST POWERFUL RADIATOR OF POSITIVITY & LIFE IN REACHING OUT TO THE WORLD WITH FRESH MUSIC LIKE THE FIRST RAYS OF SUN TOUCHES THE ENTIRE WORLD & BRINGING LIFE TO A MUSICIANS JOURNEY
- HE STARTED THINKING OF CREATING INDIA’S FIRST-EVER MUSIC CREATION FACTORY TO WORK ON VARIOUS COMBINATIONS & PERMUTATIONS AROUND MUSIC & LAUNCHED ALIVE TO CREATE AN INTERESTING PLATFORM IN MUSIC & MEDIA SPACE THAT BRAND PARTNERS CAN BANK ON AS A UNIQUE COMBINATION –
- BEING VERY SURE THAT POSSIBILITIES CAN BE UNENDING HE DECIDED TO MOVE ON TO SET UP HIS DREAM PROJECT RIDING ON THE STRONG RELATIONSHIPS HE ALWAYS SHARED WITH HIS PARTNERS, THE STALWARTS OF OOH AND ENTERTAINMENT WORLD - ACROSS THE COUNTRY AND BELIEVING IN NIKE’S FAMOUS THE SLOGAN “JUST DO IT”
- WORKING ON AVENUES TO INNOVATE, IMPROVE, INSIGHTS OF HOW THINGS CAN REALLY BE DONE AND SET NEW STANDARDS FOR THE MUSIC & MEDIA INDUSTRY AS A WHOLE WITH A SPECIAL FOCUS TO MUSIC-LED ACTIVATIONS
THE JOURNEY CONTINUES OF IMPACTING LIVES WITH MUSIC AS THE FIRST GOLDEN RAYS OF SUN

THINK MUSICTHINK ALIVE THINK MUSICTHINK ALIVE
What we know

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Who we partnered with
- Our popular music ip alive india in concert recognized by google as india’s longest & largest live concert series
- Alive 1 studio india’s first multi floored integrated audio video studio & music residency based out of bangalore international airport road with involvement of india's famous & fresh talents, established & emerging artists in both mega & intimate formats has promulgated and created multiple brand properties both on-ground & digital for partner brands
- We are proud to be associated with over 500 national brands and media houses in their consumer engement & customer loyalty milestones in the last 9 years helping them in building a community of followers for these brands with our focussed music initiatives
- Alive has remained partner to the success stories of practically all real estate & retail brands - phoenix | prestige group | puravankara group | sobha | brigade group | concorde
- India's leading retail & lifestyle brands aditya birla group | landmark group | future group | itc foods | titan | tanishq | max fashion | fbb | central
- India's premium national brands sbi | sbi yono | tata group | just dial | nr group | senco gold and diamonds
SEAGRAMS ROYAL STAG MEGA MUSIC | MC DOWELL'S NO 1 YAARI | COCA COLA | PEPSI | JUST DIAL

INDIA'S MOST ADMIRED MEDIA HOUSES HAVE BEEN PARTNERING WITH ALIVE INDIA THE TIMES OF INDIA GROUP | HINDUSTAN TIMES | DECCAN HERALD | FEVER 104 | SUN GROUP - RED FM 93.5 | PVR | HUNGAMA ARTIST ALOUD
What’s happening now
- Achieving scale making artists a part of alive india feeling the pride of being an ‘alive indian’.
- To bring about a indipendent music movement of creating fresh original music beyond films
- The desired roadmap will include televised rights and live streaming
- As well as the alive india brand name lending itself to franchises across territories
- Both national and international.
- Both of these elements will provide the needed impetus and quick reach for alive and alive india to scale new peaks and reach new heights creating music & writing content collaborating with artists from across the indian states

SUPRATIEK SHYAMAL GHOSH

“MUSIC IS MY LIFE. GOOD DAY, BAD DAY, BEING SAD OR HAPPY, IN LOVE OR BROKEN HEARTED; MUSIC IS MY ESCAPE FROM THIS CRAZY WORLD”

GENESIS OF ALIVE – THE STORY OF A M(MUSIC)AD MAN WHOSE LIFE = MUSIC | VISION & MISSION

IN HIS INDOMITABLE PASSION FOR MUSIC, THE WORD IMPOSSIBLE DOES NOT EXIST
UNDERSTANDING THE PAIN POINTS | NEEDS | OPPORTUNITIES - AS AN ARTIST HIMSELF, HE UNDERSTOOD THE PAIN POINTS, NEEDS & OPPORTUNITIES THAT EXISTS IN CREATING INDIA'S FIRST COMPREHENSIVE MUSIC ECO SYSTEM THAT ADDRESSES ALL THE NEEDS THAT MUSIC, MUSICIANS, MUSIC LOVERS & MUSIC INDUSTRY NEEDS - END TO END
FROM CREATING PERMANENT LIVE PERFORMING VENUES TO PRODUCE DIGITAL CONTENT FOR ONLINE SPACE.
FROM PROVIDING REQUIRED MUSIC INFRA & SUPPORT SYSTEM TO INDIA’S INDEPENDENT ARTISTS TO CREATING THE MUCH NEEDED EXPERIENTIAL MUSIC GROOMING & FINISHING SCHOOL FOCUSSING ON RECORDING TECHNIQUES & STAGE PERFORMANCE
HE WORKED HIS WAY TOWARDS CREATING EVERYTHING THAT HE FELT WAS MISSING AS AN END TO END ONE-STOP INTEGRATED MUSIC OFFERING & SERVICE - BOTH LIVE & DIGITAL CONTENT FOR ONLINE IN THE MUSIC SPACE, WITH A VISION TO CREATE & TAKE INDIAN MUSIC TO GLOBAL PLAYLIST & ATTRACT GLOBAL PARTNERSHIPS TO IMPACT & CHANGE LIVES WITH MUSIC
HIS DREAM OF CHANGING THE FACE OF INDEPENDENT MUSIC FOREVER STARTED WITH HIS BAND AURKO DRIVING THE MISSION GAVE SHAPE TO INDIA'S FIRST CO-OPERATIVE, COLLABORATIVE CO-CREATIVE, INTERACTIVE & PARTICIPATIVE MUSIC ECO-SYSTEM & LED TO THE CREATION OF INDIA’S FIRST - EVER MULTI FLOOR , MULTI-LAYERED , STATE OF THE ART STATE OF ART AUDIO VIDEO CONTENT CREATION FACTORY ALIVE 1 STUDIO & ARTIST RESIDENCY INSIDE ALIVE INDIA'S STUDIO WHICH IS A MUSIC EMPIRE IN ITSELF WITH PRACTICALLY ALL AUDIO VIDEO FACILITIES INCLUDING INDIA'S FIRST STUDIO RESIDENCY FOR ARTISTS TO COME, STAY & CREATE MUSIC & VIDEO CONTENT INVITING CREATORS, SINGERS & MUSICIANS FROM ALL OVER THE WORLD BY SAYING COME HOME TO MUSIC BASED OUT OF BANGALORE INTERNATIONAL AIRPORT ROAD BUILT ACROSS 6 LONG YEARS
TODAY WITH MULTIPLE MUSICIANS, AUDIO & VIDEO TECHNICIANS IT'S OVER A 100 MEMBER TEAM OF MUSICIANS, MUSIC PRODUCERS, AUDIO & VIDEO ENGINEERS, PARTNERS & ASSOCIATES ACROSS CITIES INVOLVED WITH VARIOUS ALIVE INDIA MUSIC VERTICALS & PROJECTS OPERATING AS A CO-OPERATIVE ROUND THE YEAR STARTED CREATING FRESH ENGAGING MUSIC CONTENT ACROSS INDIAN LANGUAGES IN A NEVER BEFORE PARTICIPATORY FORMAT CREATING REVENUE OPPORTUNITIES INVOLVING INDIA'S LEADING BRANDS FOR MEANINGFUL INTEGRATION REACHING OUT TO MILLIONS ACROSS THE WORLD
HE IS CREDITED AS THE PIONEER OF INDIA'S MALL MUSIC & ENTERTAINMENT. HE INITIATED INDIA'S FIRST PERMANENT MUSIC DESTINATION PARTNERING WITH PHOENIX MARKET CITY LAUNCHING INDIA’S FIRST-EVER LIVE CONCERT SERIES IN A MALL – ALIVE INDIA IN CONCERT SERIES ACROSS BANGALORE & PUNE PHOENIX MARKET CITY IN 2012 FOLLOWED BY FORUM HYDERABAD, MANGALORE & CHHATTISGARH RAIPUR . ALIVE INDIA IN CONCERT SERIES IS RECOGNIZED BY GOOGLE AS INDIA'S LONGEST, LARGEST & BIGGEST LIVE CONCERT EXPERIENCE SERIES NOW IN THE 7TH SUCCESSFUL SEASON WITH OVER 150 + SUCCESSFUL ALIVE INDIA CONCERTS / MUSIC LED ACTIVATIONS ACROSS 5 CITIES WORKING HAND IN HAND WITH INDIA'S ICONIC, ESTABLISHED & OUTSTANDING EMERGING TALENTS MAKING PHOENIX MARKET CITY INDIA’S FAVORITE MUSIC DESTINATION IN THE LAST 7 YEARS
MEET THE DYNAMIC FOUNDER OF ALIVE. SUPRATIEK SHYAMAL GHOSH – POPULARLY CALLED AS SG – THE VISIONARY SINGER, COMPOSER, SONGWRITER IS NOT ONLY THE FOUNDER BUT ALSO THE FRONTMAN & FACE OF BANGALORE’S LEGENDARY BAND AURKO WITH AN ILLUSTRIOUS MUSIC JOURNEY OF RECORDINGS STARTING INITIALLY WITH T SERIES & THEN TIMES MUSIC AS THEIR EXCLUSIVE ARTIST WITH 3 ORIGINAL MUSIC ALBUMS & 24 RELEASED ORIGINAL SONGS WITH HIS BAND AURKO WENT ON TO WIN MILLIONS OF HEARTS WITH A REPERTOIRE OF OVER 1500 + SUCCESSFUL LIVE CONCERTS ACROSS 46 INDIAN CITIES & ABROAD FOR THE LAST 19 YEARS
AN UNIQUE PERSONALITY WHO BELIEVES THAT WE HAVE ONLY ONE LIFE & WE GOT TO STAY ALIVE TO MAKE THE MOST OUT OF IT· BEING BORN LEADER HE HAS ALWAYS REMAINED A MENTOR TO HIS BAND & FELLOW MUSICIANS.
SON OF RENOWNED BENGAL FILM DIRECTOR , RADIO AND GROUP THEATRE ARTIST THESPIAN LATE SHRI SHYAMAL GHOSH AND THE GRAND SON OF LEGENDARY INDIAN PLAYBACK SINGER SMT GEETADUTT ( Geeta Ray ) - AS IT ALWAYS SAID CHARITY BEGINS AT HOME, IT STARTED WITH HIM AT HOME TRULY - MUSIC, ART & FILMS WERE ALWAYS AROUND HIM IN THE FAMILY
INDIA’S FIRST SUCCESSFUL MUSIC ACTIVIST & ENTREPRENEUR IN THE TRUEST TERM MANAGING DIRECTOR OF ALIVE MEDIA PRODUCTIONS & ENTERTAINMENT | ALIVE OUTDOORS | ALIVE INDIA IN CONCERT SERIES & ALSO ALIVE INDIA MUSIC ACADEMY & ALIVE INDIA MUSIC FOUNDATION TO MENTOR EMERGING MUSIC TALENTS WITH EXPERIENTIAL STUDIO-BASED LEARNING & SUPPORT NEEDY & UNDERPRIVILEGED WITH & MUSIC LEARNING FREE OF COST
HIS VISION OF MAKING MUSIC ACCOUNTABLE BEYOND JUST A MAD CREATION OF SOME EXCEPTIONAL DAY BY CHANCE INTO A SERIOUS DISCIPLINED DEDICATED SERVICE OFFERING BLENDING THE ART, SCIENCE & COMMERCE IN MAKING MUSIC DELIVER ITS TRUE POTENTIAL LEADING TO SUSTAINABLE & PREDICTABLE EARNING AS A RESPECTFUL LIVELIHOOD LIKE ANY OTHER PROFESSION IS A REALITY TODAY ENGAGING INDIA’S EMERGING SINGERS & MUSICIANS WITH VARIOUS MEANINGFUL MUSIC PROJECTS & INITIATIVES WITH AN AIM TO CREATE SUSTAINABLE & PREDICTABLE INCOME FOR MUSICIANS WITH STRATEGIC LONG TERM BRAND ALLIANCES WITH A DREAM TO BECOME THE NATIONAL MUSIC REPUBLIC IN THE NEAR FUTURE
HE MADE HIS DREAM OF CREATING ALIVE INDIA AS A TRULY INCLUSIVE INDEPENDENT MUSIC EMPIRE FROM SCRATCH A REALITY TODAY IN JUST 9 YEARS WORKING HAND IN HAND WITH MUSIC, MEDIA & ENTERTAINMENT INDUSTRY STALWARTS
HIS INCLUSIVENESS WHILE THINKING MUSIC HAS TAKEN HIM FAR TO WHERE HE HAS BUILT ALIVE INDIA IS TODAY LEAVING A FOOTMARK ACROSS EACH & EVERY ASPECT OF MUSIC EMPIRE THAT HE SINGLE-HANDEDLY CREATED AS AN END TO END ALL COMPREHENSIVE MUSIC SOLUTIONS & VARIOUS SOUL CONNECT INITIATIVES.
ALWAYS OPEN FOR MEANINGFUL MEETINGS WITH PEOPLE OF SIMILAR VISION & MAKE THEM A PART OF ALIVE INDIA'S EXCITING JOURNEY ON THE MISSION AHEAD - CONNECTING WITH INDIANS & INDIA LOVERS GLOBALLY - ON GROUND + DIGITAL

AWARDS & NOMINATIONS

RECIPIENT OF “ MAKE IN INDIA - MUSIC EXCELLENCE AWARD IN DEC 2018“ FROM THE GOVERNMENT OF TELANGANA AT THE PRESTIGIOUS INDYWOOD FILM & MUSIC CARNIVAL ALONG WITH LIVING LEGEND S P BALASUBRAMANIAM & SHIVAMANI FOR HIS ALIVE INDIA INITIATIVES OF CREATING INDIA’S FIRST INDEPENDENT MUSIC PLATFORM & MUSIC TOURISM DESTINATION AROUND LAUNCH OF ALIVE 1 STUDIO
RECIPIENT OF XIA AWARD FOR EXCELLENCE IN PERFORMING ARTS - MUSIC FROM ST XAVIER’S COLLEGE ALUMNI IN ACTION
VIDEO LINK: FOUNDER & HIS JOURNEY - HTTPS://YOUTU.BE/0GLC9XJZ04

MEDIA APPEARANCES & CHANNEL NOMINATIONS

AURKO’S VIDEOS FROM HINDI ALBUM “ NADIYAA “ RECEIVED PRESTIGIOUS MUSIC CHANNEL NOMINATIONS - MTV SUPER SELECT· & CHANNEL V'S NEXT BIG THING IN 2006
FEATURED IN KAPPA TV | STAR TV | TV 9 | B4U MUSIC | SS MUSIC | SANGEET BANGLA |MH
FEATURED IN KAPPA TV | STAR TV | TV 9 | B4U MUSIC | SS MUSIC | SANGEET BANGLA | MH

MUSIC COLLABORATIONS & MILESTONES

SUPRATIK WITH HIS BAND AURKO HAS PERFORMED WITH LEADING NAMES IN THE MUSIC INDUSTRY- BOTH INDIAN AND INTERNATIONAL
PERFORMED BEFORE THE LEGENDARY INTERNATIONAL BAND ‘BONEY M’ AT THE PALACE GROUNDS, BANGALORE FOR IIPM FOR AN AUDIENCE OF OVER 35000
MUSICAL COLLABORATION AND PERFORMANCE WITH SOME OF THE LEADING NAMES OF INDIAN MUSIC INDUSTRY ON STAGE LIKE PADMASHRI HARIHARAN, USHA UTHUP, KUMAR SANU, KK, SHAAN, BENNY DAYAL, ABHIJEET, RABBI SHERGILL, ZUBEEN GARG, KUNAL GANJAWALLA, AKRITI KAKAR , MAHALAKSHMI IYER, NIKHIL DSOUZA TO NAME A FEW & WITH INTERNATIONAL BANDS LIKE KIRIAKA | MASSIVE VIBES
HOSTED SOME OF INDIA'S BIGGEST MUSIC ICONS ARIJIT SINGH, SHREYA GHOSHAL, SUNIDHI CHAUHAN, SUKHWINDER SINGH, MOHIT CHAUHAN, AMIT TRIVEDI, REKHA BHARADWAJ, REMO FERNANDES, JAVED ALI, MOHAMMAD IRFAN, PALAK MUCHHAL & ARMAN MALIK IN ALIVE INDIA CONCERTS SERIES WHICH IS IN ITS SEASON 7

CHILDHOOD DAYS

He was BORN IN KOLKATA IN BENGALI FAMILY & his Bhowanipore House in heart of South Kolkata was surrounded by eminent Film Art & Music Personalities THAT BREATHED ART, MUSIC & CREATIVITY
JUST LIKE ANY OTHER ARTIST, SUPRATIEK TOO HAD HUMBLE BEGINNINGS. THOUGH ART FLOATED THROUGHOUT HIS HOME, SEEING HIS FATHER WORKING CLOSELY WITH BIGGEST NAMES OF FILM & MUSIC INDUSTRY LIKE SRI BIMAL ROY, GULZAR SAAB, UTTAM KUMAR, BISWAJIT, KISHORE KUMAR, MANNA DEY, HEMANT KUMAR AT HOME & IN FILM SETS
OWING TO HIS FATHER’S UNTIMELY DEATH WHEN HE WAS JUST 17 YEARS HE HAD FACED OBJECTIONS FROM FAMILY TOWARDS PURSUING MUSIC AS A CAREER OWING TO THE UNCERTAINTIES IN THE INDUSTRY, LEADING TO THE UNPREDICTABILITY OF EARNINGS & CONSISTENCY OF WORK BUT HE ALWAYS FOUND A DIFFERENT THRILL IN WADING THROUGH ADVERSITIES.
HE ALWAYS HAD A DREAM THAT'S LARGER THAN LIFE, THINKING BEYOND THE OBVIOUS & NOTHING AVERAGE ATTRACTED HIM FROM HIS CHILDHOOD
PASSED OUT OF JULIEN DAY SCHOOL KOLKATA AND THEN SOUTH CITY COLLEGE, CALCUTTA UNIVERSITY - AN ORDINARY COMMERCE GRADUATE, - HIS LIFE IS A UNIQUE CASE STUDY OF HOW WITH INDOMITABLE PERSISTENCE, WILL POWER &HANDS-ON PRACTICAL EXPERIENCE WITHOUT ANY GODFATHER OR AN INVESTOR CAN MAKE PASSION INTO AN EXEMPLARY PROFESSIONAL SUCCESS STORY

EARLY MUSIC CAREER

IT WASN’T VERY LONG DURING HIS COLLEGE DAYS WHEN HE WAS ALREADY GIGGING ACROSS BENGAL TO BE SPOTTED BY THE BAL MUKUND SHAH & SUBRATA ROYCHOWDHURY OF T SERIES KOLKATA
HE WAS SEND TO MUMBAI TO SING FOR COUNTRY’S BIGGEST MUSIC LABEL, T-SERIES AS THEIR ARTIST UNDER SUPERVISION OF A&R HEAD MR. AJIT KOHLI TO COVER 90S BOLLYWOOD CLASSICS KISHORE KI YAADEIN AND OTHER STELLAR CLASSICS AT GOLDEN CHARIOT & SUDEEP STUDIOS DURING HIS STAY IN T SERIES GUEST HOUSE AMBER APARTMENTS IN JUHU 10TH ROAD MUMBAI NEXT DOOR TO LEGENDARY BUNGALOW PRATIKSHA OF MR. AMITABH BACHHAN
HE KEPT SHUTTLING BETWEEN T SERIES MUMBAI & T SERIES NOIDA STUDIOS FOR RECORDINGS
TO SUPPORT HIS FAMILY BEING THE ONLY SON HIS MUSIC JOURNEY HAD TO BE ABRUPTLY CUT SHORT & HE HAD TO LEAVE MUMBAI & NOIDA & RETURN KOLKATA TO STEP INTO THE ENCHANTING WORLD OF OUT-OF-HOME ADVERTISING ONLY TO COME BACK AGAIN TO THE CITY OF DREAMS, MUMBAI IN JUST ONE YEAR AGAIN

MEDIA & ADVERTISING

HIS DAYS OF PAINTING THE TOWN RED WITH LARGE BILLBOARDS IN HIS ADVERTISING CAREER

ALONG WITH HIS MUSIC, HE HAD AN EQUALLY EXCITING & SUCCESSFUL MEDIA & ADVERTISING CAREER - AN OUTDOOR ADVERTISING PROFESSIONAL DURING THE DAY AND A MUSICIAN BY NIGHT. LIFE IN MUMBAI REALLY TAUGHT HIM TO ENJOY THE ADVERSITIES WITH HIS ACTIVE ASSOCIATION WITH INDIA’S LARGEST OUT OF HOME OWNERSHIP SELVEL VANTAGE GROUP FOR 19 YEARS SPENDING HIS FORMATIVE YEARS WORKING TIRELESSLY IN KOLKATA, MUMBAI, DELHI, CHENNAI & FINALLY BANGALORE
HIS ACTIVE INVOLVEMENT WITH THE DYNAMIC ADVERTISING FRATERNITY, WORKING WITH INTERESTING MINDS MADE HIM TO TRAVEL ACROSS THE LENGTH & BREATH TO KNOW REAL INDIA, FEEL THE PULSE OF INDIA
IN HIS ADVERTISING CAREER HE HAD AN OPPORTUNITY OF LAUNCHING SOME OF THE MOST EXCITING POPULAR NATIONAL BRANDS ACROSS INDIAN OUTDOORS – PEPSI NOTHING OFFICIAL ABOUT IT | PEPSI CAN LAUNCH | MANGOLA LAUNCH | BRITANNIA EAT HEALTHY THINK BETTER | BRITANNIA TIGER | HUTCH | MAX TOUCH | LEVIS | PHILIPS | VOLTAS | BOMBAY DYEING | TATA DOCOMO & MTS TELECOM NATIONALLY ACROSS 14 STATES OF INDIA SINGLE-HANDEDLY AS HIS FINAL ASSIGNMENT IN THE LAST 3 YEARS OF HIS MEDIA & ADVERTISING CAREER
HE WAS EXPOSED TO PHENOMENAL EXPERIENCE BY CAMPING IN MOST INDIAN CITY FOR DAYS AND MONTHS ACROSS THE COUNTRY & DEVELOPED BONDING WITH EACH PARTNER THAT CHANGED HIS THOUGHT PROCESS OF MAKING MUSIC RELATABLE TO INDIA AS A WHOLE
LIFE IN MUMBAI NOT ONLY TAUGHT HIM TO ENJOY THE ADVERSITIES AND LEAD LIFE IN FAST LANES BEING ON ROADS FOR OVER 18 HOURS A DAY TRAVELING OVER 150 KM'S A DAY BUT GAVE HIM THE OPPORTUNITY TO ENRICH HIS MUSICAL SIDE TOO.
HIS MELODIOUS VOICE GAVE HIM THE OPPORTUNITY TO BE A PART OF ALMOST ALL LEADING REALITY SHOWS - SAREGAMA WITH SONU NIGAM, MERI AWAZ SUNO WITH ANNU KAPUR, & HE EVEN BECAME MEGA FINAL CHAMPION OF CLOSE UP MEGA ANTAKSHARI
HIS RELENTLESS PASSION AND HARD WORK TO DELIVER RESULTS FOR HIS COMPANY MADE HIM TO LEAD HIS MUMBAI KEY ACCOUNTS AT THE AGE OF 28 AND IN NO TIME HE WAS PROMOTED AS GENERAL MANAGER WITH NATIONAL RESPONSIBILITY TO MAKE GARDEN CITY BANGALORE AS HIS NEW ABODE FROM MUMBAI FROM APRIL 20TH, 2000

MUSIC JOURNEY WITH HIS BAND AURKO

HAVING SHIFTED HIS BASE TO THE GARDEN CITY BANGALORE ON APRIL 20TH IN THE YEAR 2000 HE DID NOT TAKE MUCH TIME TO FORM HIS BAND AURKO - THE FIRST RAYS OF SUN IN THE NIGHT OF 14TH AUGUST 2000 WITH THE MISSION STATEMENT - INDIAN MUSIC INDIAN DREAMS
SUPRTIEK FORMED AURKO DERIVING THE NAME FROM ARK OR THE FIRST RAYS OF SUN IN SANSKRIT IN THE GARDEN CITY OF BENGALURU WITH A BUNCH OF LIKE-MINDED DIE-HARD MUSIC FANATIC CORPORATE TALENTS HAILING FROM VARIOUS PARTS OF INDIA SETTLED IN BANGALORE FOR WORK WITH AN UNDYING PASSION FOR MUSIC MEETING SUPRATIEK IN ADVERTISING AGENCY MAREECH'S CHURCH STREET OFFICE TO FORM A BAND & CREATE ORIGINAL MUSIC & PLAY TRIBUTES OF INDIA'S MUSIC LEGENDS
BANGALORE’S FIRST INDIAN BAND THAT PLAYED POP, ROCK FOLK & INDIAN CULT CLASSICS IN THEIR OWN INIMITABLE WAY
AS TIMES MUSIC EXCLUSIVE ARTIST SUPRATIEK COMPOSED, WROTE, SANG & CREATED 3 ORIGINAL MUSIC ALBUMS - 24 ORIGINAL SONGS & MUSIC VIDEOS WITH HIS BANDMATES
HIS ORIGINAL COMPOSITIONS WITH HIS BAND AURKO & HIGH ENERGY LIVE SHOWS HAVE GIVEN HIM THE OPPORTUNITY TO TOUR ALL OVER INDIA & ABROAD - A REPERTOIRE OF OVER 1500 SUCCESSFUL LIVE CONCERTS ACROSS 46 INDIAN CITIES SPREADING HAPPINESS & LOVE BEING SIGNED BY INDIA’S LEADING BRANDS MC DOWEL'S NO 1 , SEAGRAM’S ROYAL STAG MEGA MUSIC, MAX FASHIONS, LEVIS, TATA DOCOMO, MTS TO NAME A FEW & INTERNATIONAL TOURS FROM 2000 & KEPT THEM ALIVE AMONGST MUSIC FANS IN THE LAST 19 YEARS
THE VERSATILITY OF THEIR MUSIC MADE PEOPLE SITE LIVE EXAMPLE COMPARING WITH CHARACTERS STRAIGHT FROM SUJAY GHOSH’S POPULAR MOVIE JHANKAR BEATS – ADVERTISING PROFESSIONALS DURING THE DAY AND A HARD CORE ROCKER MUSICIAN BY NIGHT.
AURKO TOOK OFF LIKE AN AIRPLANE, OWING TO THE INDOMITABLE SPIRITS OF THE SOLDIERS ARMED WITH MELODY. BECOMING A STORY OF INSPIRATION FOR MANY .
AURKO NEVER STRIVED TO JUST BE A BAND TO TOP BILLBOARD CHARTS THEIR AMBITIONS WERE FAR BEYOND TO RESONATE INDIA & INDIA'S FEELINGS WITH THEIR MUSIC & LEAVE BEHIND AN INSPIRING STORY OF BECOMING BAND TO BRAND, STICKING TOGETHER AGAINST ALL ODDS
THE INCREDIBLY PHENOMENAL JOURNEY OF AURKO HAS BEEN EXACTLY LIKE THE WAVES OF THE SOUND CONSISTING OF CRESTS AND TROUGHS THAT NEVER CEASED TO INSPIRE FOR 19 YEARS BUILDING A COMMUNITY WITH MUSIC. SUPRATIK AND AURKO CONTINUE TO ROCK INDIAN MUSIC SCENE WHERE THE ECHOES OF MUSIC REMAIN UNFADED
AURKO ROSE TO NATIONAL FAME WITH HIS BAND AURKO'S VERSION OF " DOCOMO FRIENDSHIP EXPRESS " JINGLE NOMINATED AS THE BEST RECREATED JINGLE OF INDIA BY HUNGAMA.COM & WAS RECOGNIZED IN AMUL MUSIC KA MAHA MUQABLA - " FOR THEIR THE DOCOMO FRIENDSHIP EXPRESS SIGNATURE TUNE IN 2008
SUPRATIEK & HIS BAND AURKO ALWAYS REMAINED A “ PEOPLE’S BAND WINNING HEARTS WITH THEIR ORIGINALS, COMPOSITIONS & LIVE CONCERTS ACROSS INDIA AND ABROAD FOR THE LAST 19 YEARS. HE HAS NEVER BELIEVED IN THE CONCEPT OF “I”. IT IS ALWAYS “WE” FOR HIM. FOR THE PAST 19 YEARS, THIS BAND HAS BLENDED IN WITH THE GENERATION AND HAS KEPT THE TORCH OF INDIAN ROCK MUSIC BURNING ALIVE FOR LAST 19 YEARS AGAINST ALL ODDS WITH 3 MEMBERS OF THE ORIGINAL LINE UP OF THIS PIONEER BAND STILL PERFORMING TOGETHER KEEPING AURKO'S SPIRIT ALIVE FOR THE GENERATION NEXT TO FOLLOW THE FOOTSTEP & CARRY THE BATON FORWARD
AURKO HAS REMAINED THE DRIVING FORCE BEHIND ALIVE INDIA FROM ITS VERY INCEPTION & NOW EMBARKING ON THE BEAUTIFUL ALIVE INDIA JOURNEY OF AN ENDLESS ROAD OF EXCITING TIMES