We are India’s Only Music-Driven Media Conglomerate that owns the entire Value. Chain of Music, Events, Media, Curated Experiences, Ground Production and its Media amplification as a One Stop Solution Package
India’s most Successful and Undisputed leader in the brand-funded, brand-integrated, curated content space. From Ground to Digital, We tailor music with soul for every celebration, bringing together brands, artists, and consumers through impactful experiences
1OOO +
Crores of business generated
1OO k +
Customers reached
7OO +
Commercial Events organised
1OOO +
National and regional Artist collaborations
5OO +
Top brands served
1OOO +
Hours of content crafted
Curating Content Building
Communities Driving Commerce.
We transform brand stories into cultural movements, leveraging the unmatched unifying language of music to empower Brands, deepen relationships, build Brand Love, and drive meaningful customer engagement.
Redefining Brand Engagement and Transforming Brands Through the Power of Music
26 states
Unparalleled Reach Across 26 Indian States
Bridge cultural diversity with innovative narratives that Inspire, Engage & Transform cultural engagement into meaningful brand stories.
Infrastructure, Talent And Endless Possibilities
Our advanced infrastructure, powered by top Creators, Artists, Musicians, and Technicians, positions us as leaders in delivering innovative brand solutions
Customized Brand Solutions All Year Round
We craft impactful brand narratives, precision-crafted content resonating with your brand’s unique needs and vision creating deep connection with your consumers
Unmatched versatility & capability
We master Multi Format, Multi Lingual Content That Drives Results. From Live to Digital, Audio to Video Content, seamlessly paired with Multi-Channel Media Amplification and Customer Activations as a turnkey solution.
Pioneering immersive musical experiences
Bring brands to life by creating unforgettable moments that connect deeply with audiences resonating with audience with each touchpoint, creating lasting impact and nationwide transactions
Expertise and commitment
Co-achieved success with top brands blending creativity, technical expertise, and purpose- driven innovation,
Commitment for 5x return
We co-create long-term successes, delivering five times the value while building sustainable, collaborative relationships.
5X RETURNS
Craft. Amplify. Engage.
Content That Converts. Communities That Deliver.
Turn Music into Your Brand’s Ultimate Competitive Edge.
We Create Brand Love with Deeper Consumer Impact—Way Beyond Traditional Promotion. Standing at the intersection where personal touch meets global reach, We craft experiences leading to content, commerce, convergence and loyal communities
Check Case studiesOur Journey
VISION
Our vision is to become the world’s most admired and loved independent music platform. We aim to create a global music IP which represent Indian music worldwide and create a flourishing ecosystem for musical community
27 awards and Counting
Honoring Excellence in Music & Brand Innovation
Alive has been awarded with many Renowned awards for its contribution in Non-film music lanscape including CMO Asia national award, Foxglove award, Digital Crest award, Kaleido Award and so on
Foxglove Awards 2020
- Best brand integration
- Best brand integration
- Best brand integration
- Best brand integration
For Ashirwad Swasti’s Doodh piyega India Campaign
For Ashirwad Swasti’s Jaago Bharat Campaign
For Ashirwad Swasti’s Aisi taisi karao campaign
For Ashirwad Swasti’s mahobbat Hoti Hai Deewani campaign
Digital Crest Award 2020
- Best brand integration
- Best brand integration
- Best brand integration
For Mom’s magic’s Motor band kardeeeee campaign
For Mom’s magic’s Kar aai mu kala? campaign
For Ashirwad Swasti’s Billa boombastic pehne elastic campaign
The Visionary behind ALIVE
SUPRATIEK GHOSH
The dynamic founder of ALIVE, is a trailblazing musician, entrepreneur, and visionary, recipient of Music Excellence Award from Vice President of India for his contribution to Indian Independent Music. With over 30 years of Media + Music industry experience, he is an acclaimed
Singer of T Series , Times Music During hustle years, he had to leave music briefly to support his family and pursue advertising. But eventually, returned to Mumbai, driven by his musical fire. Balancing advertising and late-night music, he even graced reality shows like Sa Re Ga Ma Pa. In 2000, Supratik formed his band, Aurko, with a mission to promote “Indian Music, Indian Dreams”. Aurko took flight. Signed by Times Music, they released three albums with 24 original songs, touring extensively across India and abroad for 19 years. They even rose to national fame with their rendition of the Docomo Friendship Express jingle. This “people’s band” continues to win hearts with their music.
But, he envisioned a legacy beyond the charts. Aurko’s journey fueled Supratik’s vision for ALIVE. With a deep understanding of the music landscape, Supratik is leading ALIVE on a remarkable journey, paving the way for a brighter future for Indian music.
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