We bring together emerging and established artists from across the country to create, collaborate, and perform multilingual music, creating a global community that celebrates music
Established in 2010, we boast a comprehensive understanding of the music industry. Our ten interconnected music verticals work in synergy to create a powerful ecosystem, including state-of-the-art studios, artist residencies, and opportunities for live performances.
5OO +
Songs created
7OO +
Live and digital performances
1OO +
Music Albums launched
1OO +
Cities and cultures touched
2OO +
Careers made
1OOO +
National and regional Artist collaborations
Curating Content Building
Communities Driving Commerce.
We transform brand stories into cultural movements, leveraging the unmatched unifying language of music to empower Brands, deepen relationships, build Brand Love, and drive meaningful customer engagement.
Redefining Brand Engagement and Transforming Brands Through the Power of Music
GLOBAL SCALE
Mega-Scale shows
We feature our artists in our Breathtaking mega concerts alongside the biggest national artists like Sunidhi and Arijit enabling them to claim their right of global visibility and fame
The art of giving back
Career starter opportunities, hands-on training and 360° support system to transform musical dreams into reality. Mentorship, platform and scholarships to the underprivileged budding artist
NETWORK
Network that Fuels
We build a community of national and regional artists throughout India to foster collaborations and groundbreaking projects which break the internet and tops the charts
Experiential Training
We employ industry level tech and practices for hands-on experiential training of our artists as they set the bar for tomorrow. We make leaders with the right training
Worldclass Infrastructure
State-of-the-art audio-video infrastructure to support wildest of ideas with world-class amenities which includes 4 Hi-Tech Studios, Video Shoot Floors, Infinity LED Walls, Performance Arenas, Live Streaming Zones, Green Mat technology and so on. You name it, we have it
Unmatched versatility & capability
We master Multi Format, Multi Lingual Content That Drives Results. From Live to Digital, Audio to Video Content, seamlessly paired with Multi-Channel Media Amplification and Customer Activations as a turnkey solution.
Training
I to US ! ME to WE
We are building nation with music
What makes us Unique?
Born from the heart of the music industry, Alive India understands the artist's journey and industry’s complexities. With this deep-rooted knowledge and empathy, we've crafted a platform to empower artists and drive industry growth.
Check Case studiesOur Journey
Our dream
Our mission is to empower artists with sustainable careers while introducing the world to India's vibrant music scene. By fostering a collaborative community that transcends boundaries, we aim to showcase India’s diverse musical heritage on a global stage.
27 awards and counting
Honoring Excellence in Music & Brand Innovation
Alive has been awarded with many Renowned awards for its contribution in Non-film music lanscape including CMO Asia national award, Foxglove award, Digital Crest award, Kaleido Award and so on
Foxglove Awards 2020
- Best brand integration
- Best brand integration
- Best brand integration
- Best brand integration
For Ashirwad Swasti’s Doodh piyega India Campaign
For Ashirwad Swasti’s Jaago Bharat Campaign
For Ashirwad Swasti’s Aisi taisi karao campaign
For Ashirwad Swasti’s mahobbat Hoti Hai Deewani campaign
Digital Crest Award 2020
- Best brand integration
- Best brand integration
- Best brand integration
For Mom’s magic’s Motor band kardeeeee campaign
For Mom’s magic’s Kar aai mu kala? campaign
For Ashirwad Swasti’s Billa boombastic pehne elastic campaign
For Ashirwad Swasti’s Billa boombastic pehne elastic campaign
SUPRATIEK GHOSH
The dynamic founder of ALIVE, is a trailblazing musician, entrepreneur, and visionary, recipient of Music Excellence Award from Vice President of India for his contribution to Indian Independent Music. With over 30 years of Media + Music industry experience, he is an acclaimed
Singer of T Series , Times Music During hustle years, he had to leave music briefly to support his family and pursue advertising. But eventually, returned to Mumbai, driven by his musical fire. Balancing advertising and late-night music, he even graced reality shows like Sa Re Ga Ma Pa. In 2000, Supratik formed his band, Aurko, with a mission to promote “Indian Music, Indian Dreams”. Aurko took flight. Signed by Times Music, they released three albums with 24 original songs, touring extensively across India and abroad for 19 years. They even rose to national fame with their rendition of the Docomo Friendship Express jingle. This “people’s band” continues to win hearts with their music.
But, he envisioned a legacy beyond the charts. Aurko’s journey fueled Supratik’s vision for ALIVE. With a deep understanding of the music landscape, Supratik is leading ALIVE on a remarkable journey, paving the way for a brighter future for Indian music.
Copyright © 2026 Copywrite Alive India.