ABOUT
India’s First Independent,
Artist driven
360° Music Co-operative
& Integrated Brand Solution
MUSIC
An Ecosystem of
We are India’s Only Music-Driven Media Conglomerate that owns the entire ValueChain of Music, Events, Media, Curated Experiences, Ground Production and its Media amplification as a One Stop Solution Package
India’s most
Successful and Undisputed leader in the brand-funded, brand-integrated, curated content
space. From Ground to Digital, We tailor music with soul for every celebration, bringing together brands, artists, and consumers through impactful experiences
1OOO +
Crores of business generated
1OO k +
Customers reached
7OO +
Commercial Events organised
1OOO +
National and regional Artist collaborations
5OO +
1OOO +
Hours of content crafted
Top brands served
We are India’s Only Music-Driven Media Conglomerate that owns the entire Value Chain of Music, Events, Media, Curated Experiences, Ground Production and its Media amplification as a One Stop Solution Package
India’s mostSuccessful and Undisputed leader in the brand-funded, brand-integrated, curated content
space. From Ground to Digital, We tailor music with soul for every celebration, bringing together brands, artists, and consumers through impactful experiences
Curating Content, Building Communities, Driving Commerce.
We transform brand stories into cultural movements, leveraging the unmatched unifying language of music to empower Brands, deepen relationships, build Brand Love, and drive meaningful customer engagement
Redefining Brand Engagement and Transforming Brands Through the Power of Music
Infrastructure, Talent And Endless Possibilities
Our advanced infrastructure, powered by top Creators, Artists, Musicians, and Technicians, positions us as leaders in delivering innovative brand solutions
Unparalleled Reach Across 26 Indian States
Bridge cultural diversity with innovative narratives that Inspire, Engage & Transform cultural engagement into meaningful brand stories.
Customized Brand Solutions All Year Round
We craft impactful brand narratives, precision-crafted content resonating with your brand’s unique needs and vision creating deep connection with your consumers
Unmatched versatility & capability
We master Multi Format, Multi Lingual Content That Drives Results. From Live to Digital, Audio to Video Content, seamlessly paired with Multi-Channel Media Amplification and Customer Activations as a turnkey solution.
Expertise and commitment
Co-achieved success with top brands blending creativity, technical expertise, and purpose- driven innovation,
Commitment for 5x return
We co-create long-term successes, delivering five times the value while building sustainable, collaborative relationships.
CRAFT.
AMPLIFY. ENGAGE.
Content That Converts. Communities That Deliver.
An Ecosystem of
MEDIA
Turn Music into Your Brand’s Ultimate Competitive Edge.
We Create Brand Love with Deeper Consumer Impact—Way Beyond Traditional
Promotion.
Standing at the intersection where personal touch meets global reach, We craft experiences leading to content, commerce, convergence and loyal communities
Check Case studies
Our Journey
2018
Inception of Aurko
2016
Inception of Aurko
2006
Inception of Aurko
2000
Alive 1 Studio
2021
AIIC Season 10
2017
Partnered with 500 brands
2011
Inception of Aurko
2002
Inception of Aurko
1994
Inception of Aurko
Our vision is to become the world’s most admired and loved independent music platform. We aim to create a global music IP which represent Indian music worldwide and create a flourishing ecosystem for musical community
VISION
Certificates and Recognition
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JBR Harvard ISO 9001 recognition
27 awards and counting
Honoring Excellence in Music & Brand Innovation
Alive has been awarded with many Renowned awards for its contribution in Non-film music lanscape including CMO Asia national award, Foxglove award, Digital Crest award, Kaleido Award and so on
Foxglove Awards 2020
Best brand integration
For Ashirwad Swasti’s Doodh piyega India Campaign
Best brand integration
For Ashirwad Swasti’s Jaago Bharat Campaign
Best brand integration
For Ashirwad Swasti’s Aisi taisi karao campaign
Best brand integration
For Ashirwad Swasti’s mahobbat Hoti Hai Deewani campaign
![ALIVE INDIA MOMS MAGIC INSTA LIVE DIGITAL CONCERTSERIES MUSIC AWARDS 1 (2) (1)[1] 1](https://static.wixstatic.com/media/69e1d4_bae2f0f250c44c8785df819c996d6ce1~mv2.jpg/v1/fill/w_980,h_1103,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/69e1d4_bae2f0f250c44c8785df819c996d6ce1~mv2.jpg)
Digital Crest Award 2020
Best brand integration
For Mom’s magic’s Motor band kardeeeee campaign
Best brand integration
For Mom’s magic ’s Kar aai mu kala? campaign
Best brand integration
For Ashirwad Swasti’s Billa boombastic pehne elastic campaign
Foxglove Awards 2020
Best brand integration
For Ashirwad Swasti’s Doodh piyega India Campaign
Best brand integration
For Ashirwad Swasti’s Jaago Bharat Campaign
Best brand integration
For Ashirwad Swasti’s Aisi taisi karao campaign
Best brand integration
For Ashirwad Swasti’s mahobbat Hoti Hai Deewani campaign
The Visionary behind ALIVE
SUPRATIEK
GHOSH
The dynamic founder of ALIVE, is a trailblazing musician, entrepreneur, and visionary, recipient of Music Excellence Award from Vice President of India for his contribution to Indian Independent Music. With over 30 years of Media + Music industry experience, he is an acclaimed
Singer of T Series , Times Music
During hustle years, he had to leave music briefly to support his family and pursue advertising. But eventually, returned to Mumbai, driven by his musical fire. Balancing advertising and late-night music, he even graced reality shows like Sa Re Ga Ma Pa.
In 2000, Supratik formed his band, Aurko, with a mission to promote "Indian Music, Indian Dreams". Aurko took flight. Signed by Times Music, they released three albums with 24 original songs, touring extensively across India and abroad for 19 years. They even rose to national fame with their rendition of the Docomo Friendship Express jingle. This "people's band" continues to win hearts with their music.
But, he envisioned a legacy beyond the charts. Aurko's journey fueled Supratik's vision for ALIVE. With a deep understanding of the music landscape, Supratik is leading ALIVE on a remarkable journey, paving the way for a brighter future for Indian music.